It was then that Armand Goutorbe, son of Victor Goutorbe, on his return from the Second World War, decide to produce and sell his Champagne. Armand Goutorbe christened his brand Champagne JEEPER, with an eye to making himself stand out from the many wine growers of the region also named Goutorbe, and in reference to the Jeep bestowed upon him by the local authorities to help him ascend the vineyard slopes with ease.